BENTLEY’S OYSTER BAR & GRILL
HOTEL & RESTAURANT MARKETING SPECIALISTS
THE GRAND DAME OF SWALLOW STREET
Owned by Michelin-starred chef Richard Corrigan, Bentley’s Oyster Bar & Grill has been a cornerstone of London dining since 1916 — a celebration of the finest seafood and the best of British produce. With over a century of heritage and a new generation of guests to inspire, Bentley’s appointed BCOME Marketing to evolve its restaurant branding and content strategy while honouring its timeless identity. We were tasked with redesigning menus and collateral, alongside creating a comprehensive content library for digital and print — capturing Bentley’s craftsmanship, provenance, and enduring spirit through thoughtful hospitality photography and design.
THE TRANSFORMATION
At Bentley’s, every oyster, every plate, and every story matters. Our goal was to translate that authenticity into a visual and editorial identity that reflected both tradition and modern refinement.
Rather than reinventing the brand, we refined what made Bentley’s iconic — developing restaurant marketing materials that were elegant, confident, and quietly luxurious.
OUR APPROACH
Immersed in Bentley’s rich history and daily rhythm, we developed a cohesive content and design system to strengthen the restaurant’s presence across every guest touchpoint:
Menu Redesign
Created elevated yet approachable menus blending heritage typography with modern design, celebrating quality ingredients and provenance.
Content Creation
Produced a full suite of restaurant photography and video — from oyster shucking to plated artistry — capturing freshness and authenticity.
Social & Digital Library
Built an extensive image bank for social media, website, and email marketing, ensuring brand consistency year-round.
Visual Storytelling & Art Direction
Defined a distinct creative framework using natural light and refined composition to convey craftsmanship and heritage.
Collateral Design
Designed in-house materials — wine lists, event collateral, and guest touchpoints — unified under Bentley’s refreshed visual identity.
With its renewed visual identity and content ecosystem, Bentley’s continues to thrive as both a historic institution and a vibrant, evolving luxury restaurant brand.
It remains one of London’s most beloved seafood destinations — where heritage meets hospitality, and every detail tells a story.
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