CIASA SOLEIL
HOTEL & RESTAURANT MARKETING AGENCY
REDEFINING NATURAL COMFORT
Set against the dramatic backdrop of the Dolomites, Ciasa Soleil had long been a beloved destination for mountain getaways — known for its warm hospitality and prime location. As the market evolved and guest expectations shifted, the opportunity emerged to elevate the offering and create a more distinctive, experience-led brand.
We were brought in to lead a full strategic and creative transformation — developing the “Alpine Lifestyle” concept from the ground up and translating it across every guest touchpoint. From rebranding and content creation to paid media and website design, every element was built to drive performance and deepen emotional connection. Within the first month of overseeing Google PPC, website revenue had increased by 174%, all while reducing ad spend through smarter targeting and clearer messaging — a powerful validation of strategy and execution.
THE TRANSFORMATION
Ciasa Soleil was more than just a hotel — it was a hidden gem surrounded by snow-capped peaks and scenic trails. But in a competitive alpine market, the property needed a clear and differentiated identity to cut through.
We developed the concept of “Alpine Lifestyle” — a holistic repositioning that brought together the active, wellness-oriented, design-led, and nature-connected aspects of the guest experience. The goal wasn’t just to rebrand the hotel — it was to reimagine how guests interacted with the mountain at every touchpoint.
This became a multi-channel transformation, involving everything from brand to digital infrastructure to annual strategy. A full-funnel approach was critical to delivering both immediate commercial impact and long-term brand equity.
OUR APPROACH
We oversaw the brand repositioning, creative execution, digital rollout, and commercial strategy — delivering a fresh, high-performing identity while building internal capability for long-term growth.
Brand Creation & Development
Developed a new brand identity centered around the “Alpine Lifestyle” concept — including brand story, tone of voice, visual language, and guest promise. The result: a warm, elevated, and modern take on Dolomitic hospitality.
Annual Commercial Strategy
Crafted a comprehensive commercial roadmap spanning seasonal pricing, channel management, and campaign planning — aligning marketing activity directly with occupancy goals and revenue targets.
Website Redesign & SEO Strategy
Designed and launched a conversion-focused website with SEO-led content and intuitive UX — increasing direct bookings while highlighting the unique blend of activity, wellness, and scenery.
Digital Marketing & Paid Media
Rebuilt the paid media strategy across Google and Meta — refining audience targeting, tightening creative, and optimizing for performance. The result: a 174% increase in website revenue with lower overall ad spend.
Collateral Design & Guest Touchpoints
Redesigned all in-house materials and print collateral to reflect the new brand tone and aesthetic — ensuring consistency from first impression to check-out.
Social Media Strategy
Reinvigorated the hotel’s social presence with a cohesive aesthetic, authentic storytelling, and curated engagement — building a loyal audience and strong brand perception.
Influencer Marketing & Partnerships
Identified and hosted aligned influencers and micro-creators to amplify reach, generate content, and build trust — growing awareness within target markets and seasonal niches.
Content Creation
Produced a full bank of branded photography and video content — capturing everything from the serenity of the spa to the exhilaration of the slopes, designed to work across web, social, and campaign assets.
Ciasa Soleil emerged from this transformation as a confident, compelling brand — with a clear point of view, strong market presence, and high-performing digital ecosystem.
Today, it stands as a modern icon of Alpine Lifestyle, setting a new standard for what a mountain escape can look and feel like — for families, adventurers, and design lovers alike.
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