RICHARD CORRIGAN
HOTEL & RESTAURANT MARKETING CREATIVES
LAUNCHING WEDDINGS WITH CHEF RICHARD CORRIGAN
We partnered with Michelin-starred chef Richard Corrigan to launch Corrigan Weddings — a new hospitality and wedding marketing initiative across his acclaimed London properties Bentley’s Oyster Bar & Grill and Corrigan’s Mayfair, and Virginia Park Lodge in Ireland.
Each venue carries its own identity, yet all share Corrigan’s hallmarks: exceptional hospitality, seasonal British produce, and a deep sense of celebration. Our challenge was to craft a unified, luxury weddings brand that felt personal, elevated, and unmistakably Corrigan.
THE TRANSFORMATION
Corrigan’s restaurants were renowned for fine dining and private events — but weddings offered a powerful new opportunity to expand reach and revenue.
We developed a complete brand and digital strategy to bring weddings to market — from concept and storytelling to website optimisation, campaign creative, and lead generation.
Under the theme “Exceptional Gatherings by Richard Corrigan”, we built a narrative rooted in food, service, and the joy of togetherness — positioning Corrigan’s venues as premium London wedding destinations.
OUR APPROACH
Market Research & Positioning
Identified opportunities in the luxury weddings market, positioning Corrigan’s venues as elegant, experience-led alternatives to traditional wedding spaces.
Brand & Creative Strategy
Unified all restaurants under one weddings identity and emotional brand voice while preserving each venue’s unique charm.
Content Creation & Art Direction
Produced photography and film showcasing the romance, craftsmanship, and culinary artistry behind Corrigan’s hospitality.
Website & Digital Marketing
Launched SEO-optimised wedding pages and paid media campaigns to drive qualified enquiries and direct bookings.
Sales & PR Activation
Designed elegant brochures and partnered with lifestyle and wedding media to amplify visibility and generate leads.
RESULTS
The campaign repositioned Richard Corrigan’s restaurants as sought-after wedding venues in London — driving over 200 enquiries in the first 3 months, strong press coverage, and expanding the brand’s audience beyond fine dining.
Each venue now stands as a destination for unforgettable moments — combining culinary excellence, heartfelt hospitality, and timeless celebration.
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