ROCKWELL COCKTAIL BAR
HOTEL & RESTAURANT MARKETING SPECIALISTS
A MODERN REIMAGINING OF LONDON’S HIDDEN GARDEN
After the success of The Trafalgar St. James rebrand, BCOME Marketing was commissioned to create and launch Rockwell, a new cocktail bar concept on the edge of Trafalgar Square. Our challenge: to craft a destination bar brand that would cut through London’s competitive hospitality scene — appealing to both hotel guests and local tastemakers while staying rooted in its iconic location.
THE INSIGHT
The bar’s setting, Spring Gardens, holds a rich past — once home to one of London’s earliest pleasure gardens, a space of indulgence, play, and sensory surprise. This forgotten history inspired the Rockwell concept: a modern sanctuary that celebrates mischief, escapism, and botanical beauty in the heart of the city.
OUR APPROACH
We brought Rockwell to life as a contemporary reinterpretation of Spring Gardens — an immersive, botanical cocktail bar brand that balances heritage with modern flair.
Our scope spanned naming, brand identity, creative direction, digital marketing, and social media strategy — ensuring a seamless story from concept to customer experience.
Naming & Brand Identity
Crafted an elegant yet playful visual and verbal identity built around lush botanicals, eccentric detail, and modern luxury.
Creative Direction & Photography
Developed art direction inspired by surreal still-life and theatrical lighting to evoke a dreamlike indoor garden.
Digital & Social Media Strategy
Designed a stylish, immersive bar website and cohesive social content plan to grow engagement and visibility.
Interior Design Consultation
Collaborated with designers to align material palette, finishes, and decor with the brand’s imaginative storytelling.
Rockwell launched as a standout London cocktail destination, featured across leading hospitality and design publications.
A bar that redefines the traditional hotel lounge — blending storytelling, creativity, and sensory design into an experience that invites guests to lose themselves in the city’s most unexpected garden.
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