STRAND PALACE HOTEL
HOTEL & RESTAURANT MARKETING SPECIALISTS
FESTIVE IMMERSIVE EXPERIENCE IN LONDON
Having previously partnered with London + Regional Hotels (L+R) on other successful projects, we were trusted once again to deliver a high-impact activation at Strand Palace — one of London’s most historic hotels, located at the heart of the West End.
We were tasked with creating and launching a festive experience to unlock a new family audience, transform unused space, and drive incremental revenue during the critical holiday season. The result: Santa’s Grotto at Strand Palace, a magical, fully immersive activation that delivered £123,000 in direct sales across the Christmas period.
THE TRANSFORMATION
Our approach involved reimagining the hotel’s basement space — traditionally underused — into a fully themed Christmas Grotto experience. By introducing high-profile brand collaborations and implementing an end-to-end commercial strategy, we were able to deliver both operational success and strong financial returns.
The Grotto quickly became a standout seasonal attraction, reinforcing Strand Palace’s positioning as a vibrant, family-friendly destination in central London.
OUR APPROACH
We combined creativity, operational delivery, and a focus on commercial outcomes to ensure success at every stage.
Concept Development & Space Activation
Created a full festive experience concept, including spatial design, guest journey planning, and storytelling.
Collaboration & Strategic Partnerships
Curated partnerships with beloved family brands Elf on the Shelf and Crayola, adding real value for families through toy gifts included in every ticket.
Content Creation & Campaign Strategy
Produced a full bank of festive content, tailored for digital channels, PR, and paid media, driving strong pre-launch engagement and sales momentum.
Market Research & Positioning
Conducted in-depth competitor research across London’s Christmas events to ensure the Grotto was priced, positioned, and marketed competitively.
Ticketing Platform Integration
Introduced and implemented a user-friendly ticketing solution to maximise online sales and streamline the customer booking journey.
Influencer Marketing & Media Relations
Executed an influencer strategy and targeted media campaign to generate social media buzz and achieve coverage across key family, lifestyle, and London press.
CAMPAIGN OUTCOMES
£123,000 in ticket sales generated for the campaign across the festive season.
Strong local and regional media coverage, with influencer reach amplifying social media engagement.
Successful introduction of a new family demographic to Strand Palace.
Reinforced Strand Palace’s reputation as a dynamic, community-connected destination.
The Santa’s Grotto activation is a clear example of how strategic concept development, brand partnerships, and full-service campaign execution can drive new revenue streams, grow audiences, and enhance brand relevance — all while celebrating the magic of the season at one of London’s most iconic hotels.
Planning an immersive experience and need ideas?