STRAND PALACE HOTEL
HOTEL & RESTAURANT MARKETING SPECIALISTS
FESTIVE IMMERSIVE EXPERIENCE IN LONDON
Following several successful collaborations with London + Regional Hotels, BCOME Marketing was once again trusted to deliver a high-impact hotel marketing campaign for Strand Palace, one of London’s most historic West End hotels.
Tasked with attracting a new family audience, transforming underused space, and driving incremental festive revenue, we created Santa’s Grotto at Strand Palace — a fully immersive, Christmas-themed experience that generated £123,000 in direct sales over the holiday season.
THE TRANSFORMATION
We reimagined the hotel’s basement into a magical, family-friendly grotto complete with storytelling, festive décor, and premium brand collaborations. By pairing creativity with commercial strategy, we positioned Strand Palace as a vibrant, family destination in central London while achieving significant financial results.
OUR APPROACH
We combined creative development, operational precision, and strategic marketing to ensure success:
Concept Development & Space Activation
Designed the full experience, from spatial planning to guest journey.
Brand Partnerships
Partnered with Elf on the Shelf and Crayola to enhance family appeal.
Content & Campaign Strategy
Produced festive assets for digital, PR, and paid media to drive awareness and pre-launch sales.
Market Research & Ticketing
Conducted pricing analysis and implemented a streamlined ticketing platform to optimise online conversions.
Influencer & Media Activation
Delivered extensive coverage across family, lifestyle, and London media.
CAMPAIGN OUTCOMES
£123,000 in ticket sales during the Christmas season
Broad local and regional media coverage and influencer reach
Introduction of a new family demographic to the hotel
Reinforced Strand Palace as a dynamic, community-driven hospitality brand
The Santa’s Grotto activation demonstrates how a strategic hospitality campaign combining concept design, brand partnerships, and full-service execution can unlock new audiences, increase revenue, and strengthen brand relevance within the London hotel market.
Planning an immersive experience and need ideas?