THE MOLE RESORT

HOSPITALITY CREATIVE MARKETING AGENCY

FABULOUS STAYS & ACTIVE DAYS

Owned by London + Regional, The Mole Resort represented an ambitious transformation: evolving a traditional countryside manor house hotel into a 125-acre lifestyle resort with luxury lodges, full F&B offering, and an expansive activity program.

Having previously worked with L+R on The Trafalgar St. James and Strand Palace Hotel, we were selected to lead this project based on our proven ability to reposition heritage properties for a modern audience — balancing creativity with commercial impact.

We were brought in to take over from a previous agency and deliver a full strategic and creative rollout — building a new identity, digital presence, and route to market, while mentoring internal teams along the way.

THE TRANSFORMATION

Spanning 125 acres of Devonshire countryside, The Mole Resort is a bold new hospitality concept — part luxury lodge escape, part activity-led resort, all rooted in modern rural living. With over 40 on-site activities, a central manor house hotel, 58 newly built lodges, and a focus on elevated, family- and dog-friendly experiences, the project required more than just a rebrand — it needed a full-scale repositioning. For us, as a full-service marketing agency, this was an opportunity to bring every discipline into play: from brand and storytelling, to digital infrastructure, PR, CRM, and performance. The scale, ambition, and hybrid nature of the resort made it an ideal canvas for a holistic, joined-up marketing approach — building not just a brand, but a business with long-term momentum.

OUR APPROACH

We led the brand, launch strategy, digital ecosystem, content creation, and team development — shaping the complete guest experience from positioning to post-stay CRM.

Scope of work:

  • Brand Creation & Development
    Defined the brand from scratch — name, tone of voice, storytelling, visual identity, and brand values — creating a fresh, approachable identity for a new kind of countryside escape.

  • 12-Month Launch & Campaign Plan
    Developed and executed a full marketing and campaign plan to take The Mole Resort to market, spanning launch, seasonal content, paid media, and retention.

  • Market Research & Positioning
    Led strategic competitor research and pricing analysis to place the resort within the UK staycation market — balancing lodge living with premium activity-based experiences.

  • Creative Direction & Content Production
    Art directed a full suite of photography and video content capturing the resort’s story: from family adventure to wellness escapes and elevated rural design.

  • Website Design & SEO Strategy
    Designed and launched a new website with SEO at its core — blending clear UX with inspiring editorial-style storytelling and easy booking flows.

  • Digital Marketing & Performance
    Created and executed a digital-first plan to drive awareness and direct bookings, including paid search, paid social, and email marketing.

  • CRM & Tech Integration
    Oversaw the tender and implementation of a new CRM system, guest-facing app, and booking engine — bringing all activities into one seamless itinerary system.

  • PR, Influencers & Partnerships
    Achieved over 100 pieces of launch coverage and 20+ in-depth reviews within the first 3 months. Curated strategic partnerships and influencer stays to accelerate trust and visibility.

  • Internal Team Development
    Recruited and onboarded the in-house marketing team, and mentored both sales and revenue departments as the business scaled rapidly.

The Mole Resort launched successfully into the UK lifestyle resort market with a bold, confident identity and a highly targeted campaign strategy. Within four months, over £1 million in business was already on the books, with strong early occupancy and brand traction.

The resort now stands as a flagship example of how a traditional hotel asset can be repositioned into a modern, experience-led hospitality brand — supported by smart infrastructure, clear storytelling, and a guest-first approach.

Need a PCC or Social Media Strategy?