THE MOLE RESORT
HOSPITALITY CREATIVE MARKETING AGENCY
FABULOUS STAYS & ACTIVE DAYS
Owned by London + Regional Hotels, The Mole Resort represented an ambitious transformation — evolving a traditional country manor hotel into a 125-acre lifestyle resort with luxury lodges, premium F&B, and a dynamic activity programme. BCOME Marketing was appointed to lead a full strategic and creative rollout — building a new brand identity, digital ecosystem, and route to market while mentoring internal teams to ensure long-term success.
THE TRANSFORMATION
Set across the rolling Devonshire countryside, The Mole Resort blends luxury lodge living with active, family-friendly hospitality. With 58 newly built lodges, 40+ on-site activities, and a central manor house, the resort required more than a rebrand — it demanded a complete repositioning.
As a full-service hospitality marketing agency, we brought every discipline into play: brand creation, digital marketing, CRM integration, content production, PR, and performance. The result was a cohesive brand ecosystem that built not only awareness, but sustained commercial growth.
OUR APPROACH
We led every phase of the transformation — from brand identity to digital performance — delivering a unified marketing strategy for long-term scalability:
Brand Creation
Defined a fresh, approachable identity — including name, tone, and storytelling — for a new kind of countryside resort.
Launch Strategy
Executed a 12-month marketing plan covering launch, seasonal content, and retention campaigns.
Market Positioning
Conducted in-depth research to position The Mole Resort at the forefront of the UK staycation market.
Content & Creative Direction
Produced a full suite of brand imagery and video to capture family adventure, wellness, and modern rural design.
Website & SEO
Designed and launched a conversion-focused site with SEO-led content and intuitive booking flows.
Digital Marketing
Implemented paid search, paid social, and CRM campaigns to drive awareness and direct bookings.
PR & Influencers
Secured 100+ pieces of coverage and 20+ in-depth reviews within the first 3 months.
Team Development
Built and trained an in-house marketing and revenue team to sustain growth.
THE OUTCOME
£1 million in bookings within four months of launch
Strong early occupancy and brand traction
Over 100+ pieces of national and lifestyle media coverage
Established as a flagship model for hotel-to-resort repositioning in the UK
The Mole Resort now stands as a leading example of how strategic hospitality rebranding and integrated digital marketing can transform a traditional asset into a modern, experience-led brand — one built on storytelling, technology, and guest connection.
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