THE ROOFTOP
HOTEL & RESTAURANT MARKETING CREATIVES
ELEGANT NEW YEAR’S EVE EVENT IN CENTRAL LONDON
Perched above Trafalgar Square, The Rooftop at The Trafalgar St. James is one of London’s most iconic sky-high venues. As creative and strategic partners of London + Regional Hotels, BCOME Marketing was tasked with concepting and delivering a high-impact New Year’s Eve campaign to elevate positioning and drive revenue growth.
THE TRANSFORMATION
To turn The Rooftop’s celebration into a must-attend London hospitality event, we developed a complete creative and commercial strategy — from concept and menu design to content creation, performance marketing, and lead generation.
Through data-driven strategy and cross-channel activation, the campaign achieved £63,000 in revenue — a 440% uplift year-on-year.
OUR APPROACH
We managed the project end-to-end, combining insight, storytelling, and measurable impact:
Concept Development & Market Research: Defined a premium concept based on guest insights and competitor analysis.
Menu Design & Pricing: Collaborated with F&B to align product and price with perceived value.
Content & Campaign Strategy: Produced branded assets for paid, organic, and email campaigns to convey exclusivity and atmosphere.
Cross-Channel Execution: Deployed Meta and Google Ads alongside organic content and optimised landing pages to drive conversions.
PERFORMANCE & RESULTS
£63K revenue (+440% YoY)
78,998 reached | 2,829 page views
172 leads (£1.88 CPL) | 30 direct enquiries (£4.12 CPE)
CTR 1.86% (2× industry benchmark)
This project demonstrates how a clearly defined hospitality event strategy and intelligent marketing execution can transform a single night into a major revenue driver, positioning The Rooftop as one of London’s leading celebration destinations.
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