VEUVE CLICQUOT
HOTEL & RESTAURANT MARKETING SPECIALISTS
THE GRANDE DAME OF CHAMPAGNE
In partnership with London + Regional Hotels and Veuve Clicquot, BCOME Marketing was appointed to lead a full-scale hospitality brand collaboration — curating a new concept for The Rooftop at The Trafalgar St. James. The goal: transform the venue into a must-visit luxury hospitality destination, driving footfall, Champagne sales, and widespread media coverage across lifestyle and F&B verticals.
THE TRANSFORMATION
Inspired by Veuve Clicquot’s bold, joyful spirit, we reimagined The Rooftop as an elevated Champagne-led experience celebrating rooftop living, indulgent brunches, and stylish daytime gatherings.
The transformation included a complete venue fit-out — from bespoke décor and branded touchpoints to a curated food and drink programme featuring Veuve Clicquot pairings and signature cocktails. Every design choice reflected both brands’ shared values of sophistication, optimism, and modern luxury.
OUR APPROACH
We delivered a 360° hospitality marketing campaign, connecting strategic partnership curation with creative, operational, and media execution:
Strategic Partnership & Concept Development
Aligned brand values, audience goals, and creative direction between The Rooftop and Veuve Clicquot.
Venue Fit-Out & Guest Experience
Designed a photogenic, Champagne-led rooftop concept built for shareability and premium guest experiences.
Menu Creation & Sales Strategy
Introduced a Champagne brunch menu and crafted seasonal dishes and cocktails that boosted average spend.
Media Relations & Coverage
Drove extensive press coverage across lifestyle, luxury, and hospitality media — positioning The Rooftop x Veuve Clicquot as one of London’s must-visit experiences.
THE OUTCOME
+500% increase in Veuve Clicquot sales during the campaign
Extensive lifestyle and hospitality media coverage across national outlets
Enhanced brand visibility for both The Rooftop and Veuve Clicquot
Strengthened positioning within London’s luxury hotel and restaurant scene
The Rooftop x Veuve Clicquot collaboration exemplifies how strategic hospitality partnerships, creative brand storytelling, and data-driven execution can deliver exceptional commercial impact while redefining luxury within the London hospitality market.
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