THE TRAFALGAR ST. JAMES
HOTEL & RESTAURANT MARKETING SPECIALISTS
A SANCTUARY OF STYLE AND PLAY IN THE HUSTLE AND BUSTLE OF ST. JAMES SW1
Owned by London + Regional Hotels and part of Hilton’s Curio Collection, The Trafalgar St. James sits proudly on the corner of Trafalgar Square — a landmark steeped in heritage, reimagined for the modern traveller. BCOME Marketing, a leading hospitality branding and marketing agency, was commissioned to lead the full hotel rebranding — shaping a bold new lifestyle hotel identity that fused London energy with Hilton sophistication.
THE TRANSFORMATION
Once a corporate hotel, The Trafalgar St. James was transformed into a vibrant luxury lifestyle destination, redefining its position within the London hotel market.
Our team worked closely with stakeholders to develop a confident and playful brand identity that reflected both the building’s history and its contemporary spirit.
From the stylish interiors of Rockwell Bar to the panoramic elegance of The Rooftop, every detail embodied modern London culture. The new hospitality brand strategy balanced creativity, design, and digital innovation — relaunching the hotel as one of the city’s most distinctive boutique-style properties.
OUR APPROACH
We provided end-to-end creative direction, branding, and digital marketing to reposition the hotel as a hub for culture, character, and connection.
Hotel Brand Identity
Developed a distinctive visual and verbal identity that combined luxury hotel branding with a modern London tone.
Website Design & SEO
Created an editorial-style website optimised for user experience and search visibility, designed to inspire bookings and reflect the hotel’s lifestyle ethos.
Brand Positioning & Messaging
Crafted a clear narrative and tone of voice to unify marketing communications and strengthen Hilton’s Curio Collection brand presence.
Social Media & Content Strategy
Built a comprehensive plan for social storytelling, paid campaigns, and community engagement, increasing reach among global travellers.
Partnerships & Campaigns: Delivered cultural collaborations and curated experiences that reinforced the hotel’s connection to London’s creative scene.
Photography & Videography
Directed visual content that captured the hotel’s luxury hospitality design, food, and guest experiences for use across digital and print.
Ambassador Program
Launched a curated group of influencers and tastemakers to enhance brand advocacy and drive organic reach.
Press & Publicity
Secured extensive coverage across lifestyle, design, and hospitality media, establishing The Trafalgar St. James as a standout luxury hotel brand in London.
The Trafalgar St. James now stands as a defining success within Hilton’s Curio Collection — a London lifestyle hotel celebrated for its creative branding, digital marketing performance, and deep cultural relevance.
A true hospitality rebranding success story, the hotel continues to evolve with the city — combining style, substance, and storytelling in the heart of St. James.
Considering launching a new brand?